- berrytips
- December 29, 2022
- 0 Comments
About ten years ago, there were no Internet-enabled iPads, tablets, smartphones, or mobile devices. Before the iPhone swept the world with its fresh style and incredible features, mobile marketing was limited to selling ringtones, melodies, and text messages. So, as far as you can tell, each of us is quite new to this mobile marketing craze and it’s no surprise that many companies are still studying all the tricks of the case. In this case, companies that have tried their luck with mobile marketing make common mistakes in this area. Here we tell you about the four mistakes that large and small companies make in one way or another. We hope that you too do not fall into these common mistakes.
1. Develop an app without a backup plan to get big. There are more than half a million applications available in the application stores for Android, iPhone and Blackberry. This means that your app needs to be more than just an app on the list. It must be unique, fun, captivating and engaging if it is a game or very useful and informative if it is something else. Your work doesn’t have to finish just when you’ve finished creating the app. Promote it with the help of social media. Make sure that it is seen by many people and let many test your app before and even after releasing it. Keep your app up-to-date and fix bugs from time to time, allowing users to use it again thanks to some added features.
2. Content and mobile messaging mismatch. SMS, better known as text messages, is one of the best ways to reach mobile phone users who are connected or linked to content such as websites, downloadable applications and other internet content. They’re great to use, unless you’ve sent your customers links pointing to content that isn’t compatible with their mobile devices. For example, you sent “mobile friendly” emails to your mobile contacts, but the link in the email only works with iPhones and not with other devices. To solve this type of problem, ask the web and app developer to use codes that detect the device and make the email compatible with every gadget. Make sure everything works perfectly, from sending the message to receiving the response.
3. Do not take privacy policies seriously. Privacy is a major concern for most, if not all, people. That’s why, when engaging in mobile marketing, never forget to take privacy policies seriously. This way, you’ll save your business from spending money and getting negative publicity with a trial for violating the privacy of a particular person, group, or online community. Follow industry rules for collecting individuals’ personal information. Ask your customers for permission if you want to take their information and respect them if they decline. Mobile marketing isn’t about gathering information, it’s about creating a community that appreciates your business.
4. Target the wrong audience. Mobile gadgets have the ability to track and collect data. So this can be useful for targeting and personalizing your emails and mobile-friendly messages. This means that your messages can be sent to more people inside and outside your online community. However, this doesn’t always bring good news, as usually only about 20% of people will be interested in your emails. Specify your target and make sure they receive your offers correctly.